A record is made by Lady Gaga's 'Born This Way' album. It is the biggest first-week album sales in six years, a strategic success that industry observers say won't be easily replicated.
The 1.11 million copies she sold. Taylor Swift, whose Speak Now sold 1 million when it was released in November. As the last album to hit the mark.
"Whenever an album sells so much in one week, people ask if it's an indication of something broader," says Keith Caulfield, Billboard's associate director of charts/retail. "She is a true pop superstar, ostensibly the biggest in the past three years. Every single is a hit. Every video is a water-cooler moment. All eyes are on Gaga." Its totally a interesting album.
The album's sales were helped when Amazon, which often offers $2.99 daily deals on new and hit albums, decided to make Born This Way available for 99 cents. Albums wholesale for more than $8 and sell for an average of $11.99, according to Billboard. The response to the Amazon sale was so massive that the retailer's servers slowed. By this album various party is profitable by enjoying selling facilities.
"We saw extraordinary response — far above what we expected," says Amazon spokeswoman Cat Griffin. "We've never seen this much interest in one album in such a short period."
"This kind of promotion could definitely boost sales for other artists, but they'd have to have Lady Gaga's hype working for them as well, and no one does hype like Lady Gaga."
Ean Mering of Pomegranate, a digital media network agency that provides brand development for artists and music companies, says a low-price strategy could have future benefits.
"This pricing approach will prove to be a great case study," Mering says, adding:
"This is a good move that could open up Gaga to audiences who would not previously have purchased a $7.99 record."
It is a great source of motivation for Gaga and her co-workers and also a huge turn of her life.
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